CSR
Corporate social responsibility of BODA Agency
At Boda Agency, we believe in the transformative power of digital marketing - not only for businesses, but also for individuals. The DM for Social Campaign Management Internship is designed to provide participants with basic digital marketing skills and hands-on campaign management experience.
About the internship
The program is open to individuals people with physical disabilities
The program is open to athletes who looking to restart their careers
Program details
3 months
Objective: To teach digital marketing basics and provide practical skills in Campaign Management.
Consultation
By participating in the DM for Social Campaign Management Internship, interns not only gain invaluable skills but also stand a chance to join our dynamic team at Boda Agency, where we value resilience, creativity, and a drive to succeed.
The DM for Social Campaign Management Internship is specifically designed for individuals with physical disabilities and those who are looking to restart their lives, like former athletes recovering from injuries or ending their professional sports careers.
What do I get?
CurriculumOverview
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A schedule of topics and skills to be studied each month will be provided.
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Information about projects or real tasks will be provided.
Mentorship and Support
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Individual support and mentoring to ensure that the entire training process is tailored to the needs and characteristics of each interns.
CareerOpportunities
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During the internship, a person becomes a junior campaign manager.
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We are ready to offer the best interns a job at BODA Agency.
Volodymyr
Marketing practitioner
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10 years of experience in digital marketing.
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Marketing Strategies, Social Campaign Management, Marketing communications.
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Works as a Regional Manager in the marketing company Exactius (New York, USA).
How to apply?
All we need is your resume and motivation letter, which you should attach in the form below, along with your details. If you have any difficulties, write to us by email or request a consultation - we will help! 🤝
Faqs
Does your program guarantee employment after the internship?
No, we may offer you a position at our company, subject to the availability of vacancies at the end of the internship, but we do not provide any employment guarantees - this is entirely your responsibility.
What distinguishes your program from free digital marketing courses?
Firstly, it is a practical course involving internships in real advertising cabinets, and secondly, it is a mentorship program, meaning a mentor works with the individual at each stage, explaining all aspects and addressing any issues.
How many people can you train?
This is a limited program within the framework of Boda Agency's Corporate Social Responsibility; we can physically train a limited number of people, and this number depends on the time of year and the agency's workload.
Is this program really free?
Yes, we are a responsible business striving to help people acquire prestigious professions currently in demand. We do this as part of our Corporate Social Responsibility.
What guarantees do you provide for successful internship completion?
Successful completion can only be guaranteed if there is strong motivation, availability of time that an individual can dedicate to learning, and the absence of mental barriers that could interfere with concentration and information absorption. If all components are in place, then the individual is guaranteed to gain a profession and can start working independently as a Junior Campaign Manager within three months.
Where can I see the internship program?
The approximate internship program covers the following topics:
1. Marketing
- Four Ps of marketing
- SWOT analysis
- SMART goals
- Product lifecycle
- Marketing strategy
2. Digital Marketing
- What’s the difference between DM and Traditional Marketing
- What are the benefits and drawbacks of DM
- Features of DM
- Definitions and abbreviations in DM (with formulas)
3. Marketing funnels
4. The complexity of DM: acquisition, remarketing, retention
- What platforms are typically used for the awareness stage
- How to use SCM effectively in the interest stage
- Which platforms are typically the most effective in the action stage
- Why is e-mail marketing still effective in the last two stages of the funnel
- What is retention, and why is LTV important for marketing
5. SCM - working with Meta Business Manager
- Creating BM
- BM menu and settings
- Pixels, tracking and events
- Audiences
- Ads manager - types of campaigns
- Campaigns structures
- Naming conventions
- UTMs
- Campaign settings - campaign level (depending on the campaign’s type)
- Campaign settings - Adset level (depending on the campaign’s type)
- Campaign settings - Ad level (depending on the campaign’s type)
6. Campaign optimizations (parameters, A/B tests, banners’ fatigue, etc.)
7. Reporting - export from Meta to Excel and Google Sheets
8. Working with Excel (or GG sheets) - pivot tables
9. E-commerce SCM - working with Merchant Center and feeds
- Feed settings
- Catalogues and collections
- Revenues - features of optimization (depending on revenue ranges)
10. E-mail marketing and CRM
11. GG Ads Manager: types of campaigns and principles of work in GG Ads Manager
12. Bing
13. Native Advertising (Taboolа, OutBrain, etc.)
14. Tik-Tok
15. X ads manager
16. Snapchat
17. DSP (Programmatic)
What is a Social Campaign Manager, and how does it differ from a Targetologist?
The term "targetologist" is a misnomer originating in the Russian-speaking internet, and it does not exist in the professional English-speaking environment. The correct job title is "Social Campaign Manager," which encompasses managing paid advertising on social media platforms, distinct from SMM (Social Media Marketing). Essentially, it refers to the same profession.